![]() ![]() ![]() Image quality, art direction, and design are all obvious things to focus on. If anything, that’s even more reason to create your most engaging carousel ads. In fact, one study from LOVOO found carousel ads achieved 72% higher click-through rates compared to static mobile ads in apps.īut, just because carousel ads typically perform better doesn’t mean you should be complacent with your creative. Carousel ads consistently achieve higher click-through rates. However, through the years, consumers have been favoring the carousel format. ![]() Video ads have traditionally been king on Facebook. On Instagram, we see the most popular post format being single image ads, but this trend is shifting.Ĭarousels have become the second most popular post type and many marketers see as much as a 5.4% lift in post engagement when utilizing the carousel ad format, according to data from Marketing Charts. While results can vary among campaigns and ad types, carousel ads on both platforms generally outperform static ads in terms of engagement and click-through rate (CTR). We know our readers are always out to get better returns, more conversions, and peak engagement out of Instagram and Facebook promotions. It will create a much richer experience when looking through the example posts. Note from the writer: If you aren’t already on a mobile device, send this post over to your phone. ![]()
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